1. Status and importance of the Program
Advertisement design requires the coordination between brains, eyes, and
hands. In this competitory industrial and commercial society, where mass
communication and press industry are prosperous, advertisement and design
is the most direct tool in marketing. A good advertisement requires beauty,
creativity, and talents. Quite often, similar advertisements yet are created
by professionals with different levels will have dissimilar effects; the
effects in turn influence the images of the merchandise. In this way,
the graduates of advertisement design have their increasing contributions
on the prosperity of the society and the economic development of the nation.
2. Choice of students
Those who are interested in arts and handicrafts are potential students
for this program. This field of work requires outstanding capacity to
appreciate beauty, strong sensitivity of the trend in market, and insight
of the emotion of consumers. Students who can meet the requirements and
also work hard in the career will doubtless be the new blood in the world
3. Aims of Education
In accordance with the general pedagogical aims of vocational high schools,
the program is to provide basic knowledge and skills of advertisement
design, and to educate students who are capable of jobs relating to the
design and promotion of merchandises.
4. Characteristics of the Program
The students accepted to this program are all the first choices in the
entrance exams for vocational commercial high schools in Taipei. After
the trainings by specialized teachers in the program, the students are
even more outstanding - they have won the first prize in nationwide competitions,
and the annual graduation exhibitions have always been excellent. Those
intending for advanced studies have been successful in entering the top
colleges and universities.\
The facilities are up-to-date and complete, with the setup of specialized
labs or resources for virtually all subjects. Each student has his/her
personalized space for exhibition. The high-class equipments can hopefully
help the students exert what they have learned, and also put it into practice
in the future career.
The relationship between the teachers and students are maintained by regular
exhibitions and competitions. The versatile activities held create a young,
energetic, and creative atmosphere among the students.
5. Future Prospect
After the program, those interested in further studies can take entrance
exams to various colleges and universities and enter the relevant departments.
The ones who want to enter the job market can go to companies of advertisement,
design, publishing, broadcasting, press, construction, photograph, cartoon,
newspapers and department stores, where they can exert what they have
learned. The career life will be challenging, interesting, and prospective.